Do you want more bookings?
Or should I rather ask, how many are you loosing
because people can’t see how great your place really is?
Pictures on the listing sites are your prospective guest’s first impression,
and in marketing that old saying about making a good first impression holds very true.
It’s a fact that listings with better photos get booked more often.
So take time when planning them out.
Professional looking photos also help with your Click Thru Rate on the search page.
A poor picture means people will just scroll past you.
Your property is a big investment. Companies like Airbnb, Booking.com and many other made it easy for you to make money in real estate through holiday letting. As a real estate photographer and entrepreneur, I know how important professional property photography is. To back me up, every one of these listing sites will tell you the same.
Just think about it. How do people look for a place to stay? They type in the price range they can afford, and then they start looking at the photos. If there are only two places in their category, one has light professional inviting pictures, while the other looks dark and untidy. You dont need to guess who will get the booking.
Besides years of experience, framing the scene correctly, knowing a thing or two about marketing,
here are some factors why you might need me.
_1_ The right lens for the job........ Most DSLR consumer cameras come with a kit lens, most of the time an 18-55mm. Most smart phone cameras lens will be equivalent to ---mm. Without getting too technical here, it just means you are losing some of the image, especially if you are in a small space. You get super wide angle and then even wider, known as a fish-eye lens. Lastly mentioned causes extreme distortion, meaning straight lines may appear bulged. I use a 10-20mm super wide angle lens, that include as much of the room as possible without distortion. For detailed or lifestyle shots I often use a different lens to isolate the subject, rather than to include the whole background.
_2_ Multiple exposures........ Our eyes are engineered far superior than any camera. That is why it is difficult to create a photo exactly as we see it in reality. Our eyes can differentiate between light and dark so fast we hardly realize it. Blending differently exposed photos in photo editing software is a timely process. Some of my final images may contain as many as 10 different photos, including a ‘window pop’ that will be explained next.
_3_ Flash! And what is known as a window pop...... The transition from bright to dark around the window can be extreme. This is where an off camera flash comes in. Because most rooms are taken from a corner, it will mostly be at an angle to a window. A flash on the camera may throw unsightly shadows. So you need a flash you can move around, and powerful enough to light up the whole window or slide door area with the same intensity than the sunny outside. Even here you may need more than one image as you may be stuck in a corner where glare from the flash in the window is unavoidable.
My name is Gerhard Coetzer.
I have been an entrepreneur for over 20 years, and a full time photographer for the last decade. In that time I have learned a lot and keep on learning every day.
One thing that keeps repeating no matter what business your in. Marketing and high quality images in your marketing material, whether in print or online, is of extreme value.